{"id":13876,"date":"2023-07-20T17:32:39","date_gmt":"2023-07-20T13:32:39","guid":{"rendered":"https:\/\/edbmauritius.org\/?post_type=newsroom&#038;p=13876"},"modified":"2023-07-26T11:33:55","modified_gmt":"2023-07-26T07:33:55","slug":"edb-launches-an-ambitious-roadmap-to-position-mauritius-as-a-luxury-hub","status":"publish","type":"newsroom","link":"https:\/\/edbmauritius.org\/fr\/newsroom\/edb-launches-an-ambitious-roadmap-to-position-mauritius-as-a-luxury-hub","title":{"rendered":"EDB launches an ambitious Roadmap to position Mauritius as a luxury Hub"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13876\" class=\"elementor elementor-13876\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da572b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da572b1\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6846a6e\" data-id=\"6846a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acb6a03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acb6a03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Economic Development Board (EDB) of Mauritius has embarked on an ambitious project with the aim of attracting investment in the manufacturing of luxury goods. The goal is to position Mauritius as a premier destination for high-end products and establish the country as a &#8216;Hub&#8217; for the luxury market. Funded by the European Union, the project was officially launched on Wednesday, July 19, at the Ravenala Hotel in Balaclava.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c33f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c33f1f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1bc2b0\" data-id=\"d1bc2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c777a09 elementor-widget elementor-widget-image\" data-id=\"c777a09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/edbmauritius.org\/wp-content\/uploads\/2023\/07\/NIR_0437.jpg\" class=\"attachment-large size-large wp-image-13887\" alt=\"Roadmap to luxury\" srcset=\"https:\/\/edbmauritius.org\/wp-content\/uploads\/2023\/07\/NIR_0437.jpg 1000w, https:\/\/edbmauritius.org\/wp-content\/uploads\/2023\/07\/NIR_0437-300x200.jpg 300w, https:\/\/edbmauritius.org\/wp-content\/uploads\/2023\/07\/NIR_0437-768x511.jpg 768w, https:\/\/edbmauritius.org\/wp-content\/uploads\/2023\/07\/NIR_0437-18x12.jpg 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b947b60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b947b60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The grand inauguration of the &#8220;Development of High-end &amp; Luxury Products in Mauritius&#8221; Roadmap was presided over by His Excellency, Mr. Vincent Degert, the Ambassador of the European Union to the Republic of Mauritius. Mr. Ken Poonoosamy, the CEO of EDB Mauritius, in his opening remarks, emphasized that the roadmap had the strategic objective of making Mauritius&#8217; manufacturing sector more competitive, enabling it to venture into higher-value product segments, target affluent consumers, and command premium pricing. \u201cWith an unwavering commitment to innovation, cutting-edge technologies, and sustainable practices, the industry is poised for a revolutionary transformation\u201d, he added.<\/p><p>Mr. Geerish Bucktowonsing, Director of Industry at EDB Mauritius, emphasized in his keynote speech the need to challenge conventional commercial production by promoting Mauritius as a prime destination and sourcing raw materials from Africa. He mentioned that the luxury sector offers immense potential for regional firms to ascend to higher-end products, enticing the Mauritius industry with the promise of higher profit margins and a focus on meticulously selected high-quality materials, precision, refinement, and superior craftsmanship.<\/p><p>The core objectives of the EDB&#8217;s project, funded by the European Union, are threefold:<\/p><ul><li>Enhance high-end exports to European luxury markets,<\/li><li>Promote Mauritius as the focal point for luxury sourcing in the region, and<\/li><li>Attract investments in luxury and high-end manufacturing of goods and components.<\/li><\/ul><p><br \/>Mr. Emmanuel Gilet, the project consultant, has played a pivotal role in detailing the roadmap and conducting interactive meetings with businesses to increase their exposure to the demands of luxury goods buyers and explore investment perspectives in the manufacturing of high-end products.<\/p><p>This project involved 33 companies operating in various sectors, such as textile and apparel, leather, cosmetics, ship models, watches, jewellery, sugar, coffee, spirits, and printing and packaging. Extensive research has been conducted for each business to identify necessary steps for product and technology upgrading and to align their market philosophies with the new global perspective&#8217;s growing market potential.<\/p><p>Historically, Mauritius has maintained strong commercial and economic ties with Europe. Exports to the EU have included sugar, fish, clothing, and jewellery, with approximately half of Mauritius&#8217; exports going to Europe, amounting to Rs. 27.2 billion in 2018 and Rs. 30.2 billion in 2022.<\/p><p>The luxury sector presents an exceptional opportunity for companies to gain a competitive edge. This market, predominantly dominated by Europe on a global scale, reached \u20ac1.15 trillion in 2021 and witnessed an impressive growth of 19% to 21% in 2022. By the end of this decade, it is projected that the luxury industry could generate up to \u20ac580 billion, with the consumer base expected to grow from 400 million to 500 million by 2030.<\/p><p>With this transformative project, Mauritius sets its sights on becoming a global leader in luxury goods, driven by innovation, sustainability, and exceptional craftsmanship.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de76da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de76da\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a04e49\" data-id=\"9a04e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5675b17 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5675b17\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel 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elementor-top-section elementor-element elementor-element-9ec72d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ec72d2\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa83f26\" data-id=\"fa83f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f37a8b elementor-widget elementor-widget-heading\" data-id=\"3f37a8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b6ca8 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle social_share elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"80b6ca8\" data-element_type=\"widget\" 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71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg 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class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Economic Development Board (EDB) of Mauritius has embarked on an ambitious project with the aim of attracting investment in the manufacturing of luxury goods. The goal is to position Mauritius as a premier destination for high-end products and establish the country as a &#8216;Hub&#8217; for the luxury market. Funded by the European Union, the project was officially launched on Wednesday, July 19, at the Ravenala Hotel in Balaclava.<\/p>","protected":false},"author":3,"featured_media":13887,"comment_status":"closed","ping_status":"closed","template":"","meta":{"post_views_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9,12,24],"tags":[33],"class_list":["post-13876","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category-business-facilitation","category-development","category-manufacturing-industry","tag-featured"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/newsroom\/13876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/types\/newsroom"}],"author":[{"embeddable":true,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/comments?post=13876"}],"version-history":[{"count":13,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/newsroom\/13876\/revisions"}],"predecessor-version":[{"id":13903,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/newsroom\/13876\/revisions\/13903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/media\/13887"}],"wp:attachment":[{"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/media?parent=13876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/categories?post=13876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edbmauritius.org\/fr\/wp-json\/wp\/v2\/tags?post=13876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}