The three-day event was organized in collaboration with the SheTrades Commonwealth+ Programme, which is funded by the United Kingdom’s Foreign, Commonwealth and Development Office and Absa Bank Kenya, the host institution of SheTrades Hub Kenya.
Over 100 Women-led businesses from various sectors in Kenya attended the event. The presence of such a wide range of businesses reflects the growing interest of doing business with Mauritius.
The business forum, which marked the beginning of the mission, started with a speech by Mrs Kheeran Bahadoor, Manager at EDB. Her address underscored the importance of strengthening economic ties between Mauritius and Kenya through gender-inclusive trade. The following session provided valuable insights into the Kenyan and Mauritian markets, with representatives from the Kenya Export Promotion and Branding Agency, the Kenya National Chamber of Commerce and Industry, and the Economic Development Board.
The panel discussions shed light on the business environment of both nations. Participants shared their experiences in regional trade facilitated by the African Continental Free Trade Area (AfCFTA) and global export. The session also featured firsthand experiences in exporting.
During the networking session, potential buyers, and Kenyan corporations, including Safaricom, had the opportunity to connect with Mauritian companies. There was also the tasting of Mauritian snacks. Additionally, a training session focusing on export-related soft skills and business planning was organized.
Absa Bank Kenya Business Club hosted a customer feedback event aimed at improving access to finance on Day 2. Over 200 members of the Kenyan Business Community, representing diverse sectors, participated in the event. This platform allowed participants to showcase their products and network with potential buyers.
In addition to the engaging business forums and networking sessions, the Mauritian delegation engaged in one-on-one meetings and visited various Kenyan businesses. These interactions provided a deeper understanding of the Kenyan market requirements and fostered collaboration among women-led businesses from Mauritius.